INDUS VALLEY BRANDS

Bridging Cultures, Building Brands

Indus Valley Brands collaborates with home-grown South Asian brands and offers bespoke strategic support to brands that want to expand their reach by launching in the UK and Europe. If you are a brand that is looking to explore this market, get in touch with us.

Services

We leverage our expertise, experience, and networks to provide bespoke Go-to-Market services to brands that want to expand to Europe and the UK.

  • Conduct market research to identify target demographics, competitors, and market trends. Develop entry strategies tailored to each brand's unique offerings and target audience.

  • Help brands establish brand identity and positioning in the UK/European market by developing engaging brand narratives, focusing on brand's cultural roots to differentiate the brand from its competitors.

  • Represent the brands in the UK/European market and identify buyers and appropriate trade channels that align with the brand objectives.

  • Develop marketing campaigns and promotional strategies to increase brand visibility and attract customers. This includes identifying the right PR tools that fit with the brand objectives.

  • Produce high-quality visual and print content for use across different promotional channels, including website, social media, magazines, and product catalogue.

  • Local execution of agreed strategy which could include producing launch events or pop-up events, developing distribution channels, building partnerships with local buyers, and managing execution of the marketing and promotional plan.

Founders

CHETASI KANE

Co-Founder

Chetasi is a London-based strategic communication expert with over a decade of international experience in managing multi-channel communications strategies, integrated marketing, branding, and content creation.

RHIA KAPOOR

Co-Founder

Rhia is a Paris-based fashion stylist and luxury communications coordinator with over a decade of global experience in luxury fashion media, celebrity & editorial styling, and media management.